Search Engine Marketing
SEM Charlotte NC Internet Advertising Services
Search engine marketing (SEM) uses different approaches to drive qualified leads to your website. We do not want to drive useless clicks to your site, but instead want to engage the end user so that they purchase or request a service once they arrive. Our end goal is to deliver the best return on your investment (ROI). We work hard to ensure that every penny you invest is spent wisely. Here is a look at just a few of the many ways we get your business ranking higher on more searches:
Search Engine Optimization
We use the industries best practices when developing a what search engines want to see and adjust your site so that it plays by Google’s rules. That means more search engine results, higher rankings and better ROI. Google has many different outlets businesses can utilize in an effort to gain more visibility and we are expertly trained on each one. Optimizing your site for Google and making use of all its tools and services are absolutely essential for success.
Some of the Google tools we utilize are as follows:
- Google Analytics – Tracking your visitors and how they arrived at your site is key to deriving a successful plan that will generate more traffic. Utilizing this tool and all of its data is extremely relevant when it comes to building an effective strategy for your campaign.
- Google Webmaster tools – This tool provides dynamic updates on whether or not there are any errors when attempting to access any of your websites pages. It will also help create and manage a sitemap so that your website is more easily identified by Google.
- Google Places – Getting listed in this directory is very valuable. Sidebars on Google results pages often show numerous businesses listings but to show up in those results, a business must be established and certified in this directory.
- Google Alerts – This tool allows us to create alerts whenever your business is mentioned online. Multiple Google Alerts are created to stay up on popular topic areas that help enhance your web presence and relevance.
Local Directories and Citations
We register you as a verified local business with all of the major search engines and directories; while also maintaining and monitoring each listing or registration in real time to ensure that your business information is correct and current across all platforms on the web all of the time. This includes registering and listing your business with all available local directories and services including Citysearch, Superpages, mobile search, video sites, blogs, social media and much more. These are a great way of getting your business noticed! By registering with the top search engines, your business will show up significantly more often in search engine results and will appear in all available directories including Yahoo Local, Yelp, YellowPages.com, Bing and Merchant Circle.
PPC advertising, like Google Ad-words and similar programs on Bing and Yahoo, are a great way to increase relevant leads to your business while being both affordable and effective. Search engines allow you to bid on keywords that are relevant to your site and through tracking and analytics we will know what keywords the users are searching, and if those keywords are resulting in a sale or appointment for service. This may sound like an added investment, but by utilizing the appropriate methods, we make your advertising campaign truly worth the cost.
Search engine marketing has never been easier as we provide services to businesses throughout the region; Get your business noticed with the help of the best SEO marketing Charlotte has to offer!