Social Media for Business
Charlotte NC Social Media Marketing & Advertising Services
Social Media offers businesses, big and small, an assortment of unique opportunities that can help them succeed. It is a place where companies and brands can socialize with not only current customers but also new, potential customers. However, over the past few years it has become more and more difficult for a business to reach an audience. While social media certainly has its limitations, it still remains an essential tool for business branding and marketing.
For a moment, think of social media as the eyes and ears of a business with its website as the brain. The website should be the online communications and information hub, or go-to place, for consumers. With nearly limitless formatting and functions, a website is able to presents relevant information that is easy for visitors to find. The average online user will want to use a website to confirm information found elsewhere, including social media. On the other hand, an online user wishing to make a connection with a business on a more personal level will want to seek it out on social media. But, a business must be made available to those users by connecting it to social media. Furthmore, it must utilize its eyes and ears by engaging an audience: commenting and liking posts, responding to postive and negative feedback, discussing trending topics, and more. With the right marketing strategy, social media can help your business stand out.
Below is a quick overview of the features found on social media for business when it comes to the top two networks: Facebook and Twitter. At the bottom of this page there is a glossary of terms commonly used in marketing and social media.