Search engine optimization is a crucial part of marketing your website; consisting of three major elements: On-page, Off-page and Contextual SEO. We utilize all three elements to rank high on the organic search results on all major search engines. The more relevant your website content is to the search engines, the higher you will be placed on search results pages.
This element of SEO focuses on the relevance of the content on your site. If your business is selling products and services then your website’s content needs to be user friendly as well as search engine friendly. We study the content on the page and follow a specific formula to convey your message to search engine crawlers.
This part of SEO focuses on links that are pointing to your site. Not all links are equal and, in fact, some link building techniques are frowned upon by major search engine providers. Search engines want the individual user to have the best and most optimized experience so staying loyal is a key to driving relevant leads to your business. We use industry top practice guidelines to build quality links with 100’s of sites including Social Media, online directories, various media outlets and much more!
Now that we have optimized your message and created relevant links to your website it is time to focus on the specific elements of your website in context. We start by optimizing photos and various forms of media with your message; in some cases we implement videos that promote your business to your potential customers. Search engines love relevant content pertaining to the end user! Studies show that the average person will stay on a website for a longer period of time if you have extended media features like videos, tours and slide shows.
Many companies may claim to improve your website with SEO, but keep in mind that there is a lot that goes into creating a successful SEO campaign. At Leads Online Marketing, we take the time to improve and maintain your website SEO by using every available tool at our disposal; some of these strategies include:
Effective SEO marketing in Charlotte has never been easier or more affordable. Leads Online Marketing is staffed with qualified and experienced professionals who are waiting to help bring your business to the next level with one of the best marketing team on the web!