Update on COVID-19 Contact Tracing App from Google and Apple

A few months ago, we discussed about the revolutionary partnership between Google and Apple. Both of the rival tech giants signed up to make an app to make COVID-19 contact tracing a more effective and efficient process.

Contact tracing apps are not new as a concept, but they tend to have very low download rates. Take, for example, the state of Virginia, whose contact tracing app launched earlier this year was downloaded by a grand total of 11% of the state’s population. Google and Apple’s partnership solves this problem as both are heavily used in the US (and worldwide), and the app will be downloaded with a simple system update.

After a period of over 8 months (the original announcement was made in April 2020), the app’s much-hyped launch in California is finally happening. Officially called ‘CA Notify’ the app uses the contact tracing API added to both Android and iOS platforms in May. In can run on Android 6.0 phones and above, and iOS 14.2 and above, along with Bluetooth Low Energy.

Cell Phone 801946 1920

Basically, the app takes Bluetooth signals and uses them to send and receiving anonymous “keys” between mobile phones that are within Bluetooth range of each other. That way, when someone has been Covid-19, all the need to do is enter their test result into the app. Those phones that exchanged “keys” within 6 feet (or 2 meters) of the patient’s phone will automatically be alerted.

Those fretting over privacy concerns can rest easy too. Not only is the app fully secure, it is also entirely opt-in. Plus, it does not personally identify the phone’s owners, or even use any of the location data. All the communication is done through the unique “keys” that are shared over Bluetooth.

Launching the contact app statewide makes California the largest state to adopt the built-in technology – in terms of population. The reception here appears to be warmer than most too, perhaps in part because the state is home to the HQs of both Google and Apple, in general is known to be tech-savvier than most.

California Governor Gavin Newsom has high hopes with the app and has even made a statement in public on how he expects the state to have much better adoption rates – given the level of familiarity. They were also specially promoted by Apple’s Tim Cook and Google’s Sundar Pichai.

The US states that are currently using this technology include Alabama, Arizona, Colorado, Connecticut, Delaware, Maryland, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, North Dakota, Pennsylvania, Virginia, Washington, Wyoming, and District of Columbia.

Instead of having a single contact tracing app for the entire country, there is a basic app that is customized for each of the states that have decided to opt-in. The process starts with the state’s premier public health authority to sign up for the Exposure Notification API. The health authority will then create an Android app, and an iOS app tailor-made for their region that will support said notifications.

 

We Provide A Comprehensive Portfolio of Advertising Programs Dedicated To The Success of Our Clients.

This Includes PPC, SEO, SEM and Many Other Top Industry Tools, Services and Strategies At Our Disposal.

Contact Us Today To Learn More About How We Can Help You Make A Better Statement Across The Web!

Custom Advertising Programs

We Provide A Comprehensive Portfolio of Advertising Programs Dedicated To The Success of Our Clients.

Great customer support.

Always responsive and resolves our issues quickly.

They have a very high knowledge level of SEO and have done very well across all of my companies. I highly recommend them.

Great company We have gotten great results from Leads Online Marketing

Marvelous trading platform and great trading experience, I have been working with MRS LAURA KELVIN for quite some time and I am truly satisfied i invested 1,000 with her firm behold she earned me a nice profit 10,400 after a...

Leads online marketing is awesome I cant ask for a better website company for my business. Customer service is ON POINT ALWAYS Thank you for all that you do

These guys do a phenomenal job with our company. Very knowledgeable and bright, our organization had around 35 employees when we started and weve grown our service business to 50 plus employees. We love the personal touch that leads on...

These guys more than pay for themselves with the it results. Excellent data every month too.

Best web marketing company I have delt with in the area.

Ricky and his crew are GREAT to work with. I had the pleasure of starting working with Ricky 45 years ago, and it has been problem free. 5 all the way

This company has helped my business grow since the very beginning We have 3 retail locations now and we are still growing. Results are transparent and easy to follow. Also would like to mention that you can view your reports...

I just started working with Leads Online Marketing although my company has been with them for several years. I'm already very impressed with Ricky and his team. I look forward to seeing where this partnership takes us.

Ricky and his staff have been amazing to work with My company has really reaped the benefits of using Leads as our online marketing company.

Ricky and his staff have been amazing to work with My company has really reaped the benefits of using Leads as our online marketing company.

Last March I had an appointment with Lead Online Marketing. Thinking this was just another advertiser promising me the moon I still decided to sit down and talk with Ricky. To my pleasant surprise he was very up front about...

The leads group has increased my business. Lots of people talk but few deliver like this group. Sit down with Rick and tell him what your short and long term goals are and they will put a plan together that...

Exceptional team, with great resultsBest marketing group in CLT.

Leads Online Marketing built our website and has been in charge of our internet marketing at Ballantyne Plastic Surgery for the past few years. They have far exceeded what any company has done for us in the past. Ricky and...

Ricky and his staff at Leads Online Marketing are some of the best people you will ever come across. I am so glad that I got introduced to Ricky almost a year ago. I was looking to do a website...

Any business owner who experienced the startup process of launching a website knows how difficult the job is. Thankfully, a friend of mine recommended Leads Online Marketing in Charlotte. I hired them to handle the website design of our company....

Owner operator Ricky is the best , I was always sceptical of these marketing company's and never would have thought of spending my hard earned money on these things until I met lRicky I have been harassed cold called emailed...

Leads Online created an exceptional website for my company and the value has been staggering. Their continued efforts to drive our website traffic in a cost effective manner has produced significant measured results. They are highly responsive and help to...

Website Design

Website Design

Website Design
Search Engine Optimization

Search Engine Optimization

Search Engine Optimization
Pay-Per-Click Advertising

Pay-Per-Click Advertising

Pay-Per-Click Advertising
Online Display Advertising

Online Display Advertising

Online Display Advertising
Search Engine Marketing

Search Engine Marketing

Search Engine Marketing
Social Media

Social Media

Social Media
Contact Us

Contact Us

Contact Us