Broward’s Best BBQ Spot is Booming

If you live in South Florida, you have surely heard about Juliette Johnson. She is a veteran in the restaurant scene, and in the recent years has transformed the BBQ scene with her one-of-a-kind pop-up stand.

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Lickie Stickie BBQ at the Sunday Farmers Market. Feb 14, 2016.

 

Known to her family, friends, and fans as a relentless pit master, Juliette is known to be seen with her Lickie Stickie BBQ pop-up stand set up every Saturday and Sunday – a pursuit that has happily kept her waking before sunrise on days that are ordinarily used for resting. In her own words, neither rain nor sun could stop her from pursuing her passion, as she knows that her customers (who are happy to be known as her fans) too wait for her to show up.

The stand, which primarily offers Caribbean and Southern-style barbecue, gets set up at Volunteer Park in Plantation every Saturday, and at the Veterans’ Park in Tamarac every Sunday. While her pop-up remains open from 9:30am to 3:30pm, be warned – if you are among the many looking for her uber-popular brisket – they get sold out in the first few hours. And while the barbecue is the highlight of her menu, Lickie Stickie also offers other common American delicacies such as fish, ribs, lamb and chicken, along with tasty sides such as baked beans, collard greens, mac and cheese, and of course, grits.

It is probably no surprise that the pop-up has over 300 to 600 visits each day it is open.
As the stand is all set to move to a brand-new brick-and-mortar location, Juliette hopes that her fans too will follow her there.

Screenshot 2021 09 08 At 11 11 18 Thoughts Afloat On Instagram “beautiful Brisket From Sunday's Visit To Lickie Stickie Bbq[...]

Chef Juliette has an interesting career. The South Florida resident, who has always been passionate about cooking, and especially barbecues – credits much of her knowledge and expertise to her father, who was a crucial part of family-owned Art’s BBQ back in the 1960s and 1970s. Her first experience came from learning to cook for her brothers, and it only went forward from there. She eventually quit her job 12 years ago to pursue the stand, which now enjoys immense popularity in the region.

Juliette’s main focus are the Caribbean and Southern cuisine, a love she developed from her travels in the US and Caribbean’s. She also happens to have an interesting collection of sauces, most of which are a family secret recipe.

At Leads Online Marketing, we have been long-time fans of Lickie Stickies BBQ, having got our first taste back when it used to be a tiny pop-up operating only on Friday and Saturday nights in the Tubby’s Liquors & Drive-Thru parking lot. It was instant love! The operation moved and expanded to the Tamarac Farmers Market every Saturday, and we were happy to be there when we could be. And the best thing is – even though it is now a massive BBQ pop-up AND restaurant, the good old taste is still the same. Enjoy!

Lickie Stickie BBQ on Facebook

 

Small Business Website Essentials

Ever wondered why some businesses end up generating more sales and revenue – despite their size, while others continue with mediocrity – even when they offer top-notch services? The answer is the website. In today’s day and age, where going digital is not an option but a necessity, it is not enough for any business to simply have a website – they must see to it that their website is optimized the right way i.e. it ticks the right boxes to be the most accessible as possible to its customers.

For small business, having a proper-functioning website is even more essential. Websites that do not utilize the best of optimization to offer a good customer experience end up losing out on revenue and potential customers without even knowing it. And yet, we often get to see poorly made sites that lack copy, have bad design, or even fail to feature basic information.

In such circumstances, one might ask “What does a small business website need to succeed?

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Below we explore ten essentials that any small business website must have to offer their visitors a great experience thus earning their business.

#1 – A Simple Domain Name

When it comes to websites, the domain name is a very important part of the brand. As a small business, you must remember that the best brands are the ones that stay in people’s memories. The best practice here is to default to your company name, along with a “.com” domain address, or a “.org” domain address in case your business is a non-profit organization. Secondly, make sure to avoid using punctuations (such as hyphen and underscore), numbers, or heaving stylizing. Doing so would only  make it difficult for potential visitors to remember.

#2 – A Good Hosting Platform

One of the worst nightmares for any business is to have their online information compromised by hackers. Not only does it lead to data loss and logistical issues, it also promotes untrustworthiness among your customers, who would then think twice before even considering visiting your website. It is therefore imperative that you use a hosting platform that is safe, secure, and can block cyber-attacks.

#3 – Simple Navigation

A successfully designed website is one where the visitor can easily navigate through its various pages without getting the feeling of being lost in a sea of content. While it may sound very obvious, many websites do fail to incorporate the basic elements needed to create a good user experience.

Must-haves to create an intuitive design include adding and/or combining colors that are easy on the eye, making sure the navigation bar remains at the top of the page regardless of the position (which is also called a ‘sticky navbar’), seeing to it that the navbar has the links to reach every important page in a single click, and finally, ensuring that the company logo on the navbar takes the user to the homepage.

#4 – A Concise and Clear Introduction

No one wants to visit a company’s website to conduct investigations on who they are and what they do. It is only sensible for companies looking to gain traction to clearly state the company’s purpose and range of activities.

For starters, the website should clearly state the name of the company, along with bullet points of all the products and/or services they offer right on the homepage. This will allow visitors to decide if they need to go further at a glance. This should be followed by the ‘About’ page, which should give a little background on the company, explain their “why” and elaborate on the elements mentioned in the homepage.

#5 – Knowledge of SEO Basics

In times when almost everyone utilizes searches to find what they are looking for, you need to make sure that your company comes up on top of the list. In the world of search engines, this can be achieved through Search Engine Optimization (SEO). Basically, this refers to the practice of designing your website and its content in a way that it gets indexed higher for searchers looking for a company like yours.

SEO best practices change with time and include both on-page and off-page SEO. On-page SEO elements include using the key words in correct positions, adding backlinks, and using high-grade multimedia, such as videos, images, and interactive staging. Off-page SEO, on the other hand, is more about the coding of the website, and the naming of the URLs and page titles.

#6 – Links to Social Media Pages

When it comes to the web, there are many places where your potential customers can engage and interact with your brand. Social media is one of the best place for this. Make sure that your website visitors know that you are active on social media by adding links to popular platforms such as LinkedIn, Facebook, Twitter, and Instagram. You can also go a step further and add widgets to your website. These show a small preview of your social media posts, which shows your engagement in the community.

#7 – Quality Content

For any small website to add value, having good quality content is a must. When someone visits your website, they are looking for something. Through your content, you can give them exactly what they are looking for, and even give them a reason to come back for more.

There are many ways you can go about it. For starters, make sure that your core content (i.e. the copy on your homepage and about pages) are on point. Next, you can build a body of content by adding relevant and authentic blog posts that centre around your industry and expertise. Last but not the least, you can add the occasional “content bonuses” such as eBooks and interactive quizzes. Make sure to update your content regularly and utilize the right short and long-form keywords for SEO.

#8 – Testimonials and Customer Reviews

Having trust is key when it comes to establishing a relationship with your prospects. When your prospects see other customers describing their experience of working with you, it makes your products and services more tangible to them. Adding reviews and testimonials from customers helps them relate to those who have already been in their shoes, which in turn helps in building trust.

#9 – A Clear Call to Action

No matter how many features you have on your website, at the end of the day you are here to sell your products and/or services. It is, therefore, essential to include a ‘call to action.’ You must keep in mind that the attention span of visitors is of all but a few seconds, and subtly reminding them by inviting them to reach out is a great way to remind them.

This can be done in many ways – by adding messages to reach out for a free quote, adding products to their shopping cart, signing up for exclusive offers, and even participating in seasonal sales. Make sure to highlight your suggestions by highlighting the texts or using special buttons or even animation.

#10 – Contact Information

Clearly stating your contact information on your website is an absolute must. Not only will they help your customer get the information to reach you, it will also help you rank higher for local SEO. Besides the dedicated contact page, you must feature your business’ address, phone and fax numbers, and email on every page. Make sure to add the email and phone number on top of the sticky nav-bar as well.

Businesses Need a Good Web Presence to Survive a Pandemic and Beyond

In this age of coronavirus pandemic, online presence management has become more crucial than ever before for small businesses.

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The COVID-19 pandemic has completely turned the world upside-down. With a global toll of 33 million cases (and counting), and no definitive vaccine, intense lockdowns and quarantines have become more the norm than the exception. Homes and rooms have now become the center of activity for practically everyone – with people both living and working from home. The business world has borne the brunt of this impact as well – many a great company have withered and died in the multi-faceted chaos that the coronavirus has caused. It goes without saying that in situations such as these, having a subpar web presence is not an option for any business, let alone small businesses.

All said and done, it does not always have to be this dreary – especially if you are a small enterprise. Despite the uncertain times, the one decisive factor remains – with more people stuck in place, more and more people are spending time on the internet. For small businesses especially, this can be a distinct advantage. Large-scale businesses need premium solutions and wide-ranging campaigns to stay relevant and consistent with their customer base. Smaller ones, one the other hand, can start converting by amping up their online presence with the right combination of free solutions and constant involvement with customers and prospects.

Here are 5 ways in which small businesses can ensure they have a good web presence:

Take Advantage of Business Listings

Getting themselves listed in business directories is one of the first and best steps any small business can take towards building up their online presence. Some of the major directories serve multiple purposes. First and foremost, they help customers find key information about the store in one place. This includes the location, areas served, products and services, and contact information. Secondly, these listings also have reviews and rating scores provided by past customers, which gives businesses their much-needed authenticity. Last but not the least, the more listings a business has that are consistent with accurate information, the better it may be for their website ranking and Search Engine Optimization (S.E.O.) efforts.

Many business directories such as Google My Business, Yelp, Better Business Bureau and AngiesList offer basic services for free. Any small business can and should immediately take advantage of this by claiming their place (i.e. if they haven’t already). As a rule of thumb, owners should regularly check and update their business listings with relevant information such as description, business hours, location, email, phone number, and social media handles. Adding new images of the business and asking customers reviews on these listings is also highly recommended especially on Google.

Amp Up Your Social Media Strategy

Social media has already been the center of online activity for most, and the COVID-19 pandemic has made it even more so. This is a prime opportunity for small businesses to reach out to and engage with potential customers through social media platforms. In the event that you don’t have dedicated company social media pages, getting started is easy and is completely free to begin with. That said, most business tend to have accounts on major social media platforms such as Facebook, Twitter, LinkedIn, and Instagram – this makes it a matter of keeping them populated.

Make sure that the social media pages are optimized for searching, have all the up-to-date business information, and a consistent supply of content. This can include website links (such as blog posts), business images and media (mainly videos), comments on current situations, and even interactive content such as giveaways and polls. If your product and/or service can be sold online, you can even integrate social shopping. Make sure to reply to comments and messages – this shows that you as a business are proactive and ready to engage with your followers – customer or not.

Make Sure You Have a Professional Website

In today’s day and age, a website practically functions as a business card. It will be a go-to resource for both current and prospective customers, making it critical for businesses to keep theirs completely up-to-date on all points. This can only be possible by having a professional website. Contrary to a standard website, which has basic design elements, supports basic texts and pictures, and has no SEO optimization, professional websites offer businesses the ability to add every feature they could possibly need.

Flexible in nature, professional websites support the latest and the best off-page, on-page and contextual SEO, which helps them rank higher on search engines -and helps the business stand out online. They can support any type of design aesthetic, along with interactive features such as photorealistic imaging, virtual tours, polls, contact forms. Last but not the least, you can also include the online sales of your products and/or services through these websites through ecommerce plugins and online ordering, both of which can be easily integrated here.

Be Proactive in Promoting Your Brand

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Having a great professional website with adaptive design, engaging social media pages, and high-end features are definitely the best way to start when boosting your online presence, but people do need to know more about them. In a world of competition and abundance, the only way for a small business to make themselves known is by proactively promoting their brand. The best way to go about this is through paid advertising. This is a technique that allows businesses to improve their online presence by promoting their business on Google, top search engines and social media.

There are a few types of paid advertising. One of these is Pay Per Click Advertising (PPC) – these are the advertisements that typically appear on the right side and top end of search engine results. As the name suggests, these charge by the click made by a prospect. Another great method is online display advertising. These are featured on the top, side, and bottom of various websites. Besides the obvious, these advertisement methods help businesses collect important data such as behavioral and contextual metrics, which in turn helps them streamline their online marketing and advertising better.

Improving your web presence may seem like a daunting task, but it doesn’t have to be that way. The above-mentioned ways can help small business cement their place online, draw prospects and convert sales in the best way possible.

 

A Simple Guide to Avoiding Common Internet Scams

In today’s day and age, the internet is something we simply cannot do without. After all, it has such a wide world of benefits to offer.    
   
Much like every other thing in life though, the internet is far from perfect. Just as it helps us makes our life smoother, it also acts as a ground for thieves who try to steal personal and sensitive information. This often includes scams such as phishing, which can – and does – cause great loss to individuals and companies.

As a well-experienced online marketing company in the US, we hear about and see many examples of risky situation that can easily be avoid. We know by being alert and following some simple rules, however, you can stay away from some of these online scams with ease.

The following are some common tips that will help you stay away from online traps:

#1: Never give financial information to anyone

Many scammers are known to reach out to unsuspecting individuals via email, text or even phone calls and manipulate them into revealing their personal and financial information. This is a commonly-used scam known as phishing, where the scammers pose as an institution, service or even a government agency, and try to trick you into revealing sensitive financial information. For example, a thief may try to obtain private information such as your Social Security Number or Credit Card Number by [falsely] claiming that your account has been compromised or that it needs to be updated.

Always keep in mind that institutions like Google will not call you personally asking for your personal information. If you get from someone claiming to be a representative of your bank or credit card company, keep in mind that you have the right the verify their identity before releasing private or sensitive information. So, in case you receive a suspicious call or email that request a release your personal information, do not respond and instead contact the relevant institution directly to verify your account status. The representative or automated system will still want to verify your identity with some questions and that should be okay knowing that you are speaking to the right people.

#2: Never click on unknown email hyperlinks

Many scammers reach out to people by sending meticulously composed, but nonetheless fake, emails which offer “services” or “prizes” that can be claimed by clicking the hyperlink/opening the attachment and submitting the users’ financial information. This is another common scam called pharming. You must, therefore, make it a point to NEVER respond to such emails, even if they look legitimate or appear to have come from your credit card company or your bank. In the event that you do receive an email from an unknown or untrusted address, you must delete it immediately.

It is worth mentioning that is possible for the email addresses (that you trust) of friends, family, and even co-workers to be hacked and used to send out malicious links. If an email from a contact seem suspicious in anyway, we recommend using this as an opportunity to reach out to the person by phone and confirm the email was in fact sent by them.

#3: Use varied passwords that are tough-to-crack

Tempting as it might be, a password like “Fluffy” or “98765” is basically an invitation for hackers to compromise your accounts. You must always make sure that the password that you use is a strong one. A strong password should be at least 10 characters long and must have upper and lower case letters, numbers as well as special characters.

It is recommended that passwords be a play on a question/answer and/or long phrases. An example of this is “d03$uRdoGluV*U2?^4deBAit” which when read as a question and answer would be, Does your dog love you too? Up for debate. Furthermore, you should also make sure to use unique password for every website that you visit. No two should be alike.

Watch computer professional and former Central Intelligence Agency employee and contractor, Edward Snowden, discuss passwords and “passphrases” on Last Week Tonight with John Oliver:

Some of the content in this video may not be suitable for young audiences. Viewer discretion is advised.

#4: Install a good antivirus software that offers spyware and malware protection

Installing a good-quality antivirus will help you protect all the sensitive information stored on your computer. Ensure that your antivirus offers adequate firewall and spyware protection, and make sure to turn on the auto-updating feature once you install the program to keep the software updated at all times. (Be aware that some software updates include new or changed privacy settings which you will want to review and manage accordingly.)

#5: Never download software you see on pop-up windows

We are all aware of those pesky pop-up windows which claim that our computer “is unsafe,” or something of that nature, and offer their own software to “remedy the problem.” If you click these pop-up links to start the “system scan,” you might just end up downloading malicious software or “malware” which could damage your operating system.

#6: Always ensure that you’re visiting safe websites

Make sure that the website where you will be submitting your financial information has its security settings in place. Make sure to double-check the privacy rules and see to it that it is using encryption. Encryption is symbolized by a “lock” present on the left of the web address; if you see this lock, it means that any information you enter is encrypted safely and is well-protected against hackers.

By following the tips above, you should be able to safeguard yourself and your business from the most scammers and fraudsters. However, with every new advancement in consumer information protection comes a new trick from the bad guys. For that reason, you encourage you to stay educated, stay wary and do your best to stay safe.

Is your website safe? Are you not sure but want to be? If you desire a well-designed, high-ranking, user-friendly and safe website, contact us today. Our expert team of web developers and web designers is ready to build your dream website while ensuring all protections are in place to keep you and your site visitors safe. Click here to fill out a contact form or call (855) 785-3232 to speak directly to our head representative and company owner, Ricky.

Getting Started With Your Business Blog

Content marketing is a great way for small business owners to make themselves known and get noticed by the right people online. If you are unfamiliar with content marketing, don’t worry because we are starting with one of the easiest and well-known areas –blogging. When approached the right way, blogging really is one of the simplest yet most effective ways to create marketable content. This is content that supports your brand while enticing the interests of online users, which maybe potential customers to your business.

The idea of creating and maintaining a blog may sound very overwhelming but it is our hope that this article will help guide the way toward to success business blogging experience. Once you embark on the process, you will find that it is not intimidating at all. You may even find it hard to stop!

Here are ten tips for starting and maintaining a successful business blog:

#1. Make sure that the information you provide is valuable, useful and relevant:

Always ensure that any and all information you provide is useful for the reader and relevant to the topic at hand. If your information is easy-to-comprehend and well-organized, it will attract reader, many of whom will go on to become regular readers. In other words, the old writing mantra of “show, don’t tell” is very effective. For instance, if you are promoting a business strategy, a solid example of a business that has already achieved success will be the best way to prove your point. Also, don’t shy away from adding images that support the information in a blog article.

#2. Don’t be afraid to go off-topic sometimes:
While it is always a good thing to keep your focus on brand related blogging topics, too much of it can in fact make things monotonous. A excellent way to keep your blog fresh and engaging is to find a new way to look at the same, old topics or introduce some that are a little more outside the box. Consider discussing local news and events, hobbies related to products/services your business provides, a list of favorite local restaurants or even personal movie and book reviews.

Buying lunch for the office? Why not ask each associate to write a few sentences about their choice of food. Everyone has to eat and your customers may enjoy learning a little about local favorites.

#3. Let your readers subscribe at the touch of a button:
A recurring problem with many interesting business blog is that they either have no subscribe option, or it is not within the reader’s general view. Make sure that your blog has a subscription option and see to it that it is in a place that is easy-to-find, like on your website.

#4. Share and promote your content:
No matter how popular or engaging your content may be, there is always a chance that your readers (subscribers included) may miss it. It is therefore best that you give a gentle reminder to your readers about your blog every time you post. There are plenty of ways to share your posts, from social media and your website, to newsletters and even in your email signature.

Be proud of your blog and own it! Don’t just share a blog article on your business’ social media. Log into your personal Facebook account to like and share the blog post from your business’ Facebook Page.

#5: When it comes to format, make sure to mix and match:
The biggest enemy of any blog is the tendency to descend into monotony. A great way to avoid this from happening is to mix up your posts a little, both in terms of format and content. Alternating long all-text posts with shorter posts or video posts is a great idea, as is peppering your posts with a few images.

#6. Express your point of view:
While being neutral is generally a good policy, it does pay to take a stand sometimes. If there is a hot topic in your industry and you feel strongly about it, come out and say so. At times, a little bit of controversy can get your blog in the center of everyone’s attention!

#7. Make sure that your blog is easy-to-read:
Remember, a blog that gets the point across simple and easily is always the best. Make sure to keep your posts from getting overly verbose, and make use of formatting (bullets, subheadings, etc.) as and when necessary. This makes your post easy on the reader’s eyes and helps them narrow in information that is most important to them.

#8. Edit and proofread!
Grammatical and/or spelling mistakes are one of the biggest turnoffs of any blog posts. You must, therefore, make sure that your blog doesn’t have any. Before publishing, re-read your posts to catch any errors that may be present. You can also ask a colleague to proofread your posts to confirm that they are indeed error-free.

#9. Introduce yourself:
Your business blog is a manifestation of your business’ personality. A business that is in fact created by you. While your business blog is about business (and should remain as such), adding the occasional post that mentions your personal life and experiences, or even an anecdote is not a bad idea. Such posts give your blog more personality and help attract a diverse kind of reader, while allowing your consistent readers to look at you in a new light.

#10. Be patient:
Your blog is not a race, it is something that you build gradually with time. The blog will have to build momentum, pull in readers, and make a dedicated following – all of which will only come with time. Remember – slow, steady, and consistent wins the race!

If you have been blogging for some time and cannot seem to get more readers, don’t get discouraged. Most business blogs need a bit of a boost to get any attention. A successful blog may receive a good deal of attention due to traffic to the main website or webpage, which it is linked to prominently. However, high-quality website design and SEO are necessary to get the most out of both properties. With the right online marketing strategy, a business website and blog can work together to maximize exposure across the web.

Springtime Tips for Small Businesses

Today, spring has officially sprung here in the Southeastern United States and across the Northern Hemisphere! Even though the temperature is due to drop back down to near freezing tonight, we can still look forward and start planning for the warmer weather ahead. A mental to-do list may include beach days, family holidays, and lakeside hikes but, there are seasonal changes to consider for your business as well as your personal life.

In this article, we will explore ideas to help business owners make the best of the spring season. Most of these tips can be utilized throughout the summer too.

Spring Clean

Keeping an office tidy throughout the year is important for promoting better time management and productivity in employees. However, ‘organized’ does not equate to ‘clean’ and most offices need a good deep cleaning at least once a year. This is the type of cleaning not being done by the nightly custodian such as deep carpet cleaning, air vent cleaning, dusting high surfaces, and descaling the coffee maker just to name a few.

To tackle the spring cleaning of your office you may hire a cleaning service or devote a day for employees to work together to get it done. Consider structuring this as team building activity. Be sure to reward employees for their efforts, perhaps by providing them with a free lunch.

Make Changes Known

Spring time usually brings about many changes surrounding basic business operations. If there is something changing about your business that could impact customers, then make it known. Announce it on your website, change your Facebook status, update Google, and whatever else you can think of to make new information known to the public.

One of the most commonly overlooked seasonal changes is the updating of business hours. Many businesses operate on seasonal schedules, fall/winter hours and spring/summer hours, but some neglect to make this known. Having the wrong hours posted is a sure way to upset potential customers wanting to contact or visit a business. To avoid this mishap, contact your online marketing company to request a business website and listings update. (Don’t forget to do this again come fall.)

Enjoy the Fresh Air & Sunshine

It’s been proven that a regular dose of fresh air and sunshine can improve a person’s health and vitality. Employees along with employers should have the opportunity to enjoy the benefits of our natural world and there are several ways to make this possible. Planning team outings, picnics, and volunteering as a team are great ways to shake things up and get outdoors. Another idea is to invest to create or improve upon an existing outdoor sitting area to give office workers the best place to relax in the time allotted for breaks. A couple benches, chairs or a picnic table and a few seat cushions are all you need to get started.

For companies fortunate enough to own their building and have adequate outdoor space available, the opportunities are virtually endless. From grilling stations and garden plots to corn hole sets and smoking zones, you can create the perfect outdoor spaces for yourself and your employees to recharge -whether it is to be enjoyed every day or bi-weekly.

Stay tuned to the Leads Online Marketing blog for more tips to help you improve your business, including a special article on Office Gardens that will publish next month. If you have any questions or feedback about the article above, please feel free to reach out to us at leadsonlinemarketing.com/contact-us/

We appreciate you reading our blog! Be sure to visit our website to learn more about our online marketing services. Give us a call to discuss how we can help your business stand out across the web, (704) 251-6519.

Market Your Business Online For Free

mobile online searches used to find products and services

Advertising is not what it used to be in the world of business. The computer age has taken marketing online. However, marketing your business in this new way does not have to cost a fortune. Here are some free ways to market your business online.

Claim Directory Listings

There are a vast amount of directories that will list your business without a fee. Yahoo! Local and Google Places are just two of those many directories. Additionally, there are an abundance of business associations that allow you to list your business on their respective websites. The benefit of this tactic is that many of these free directories show up in search engine results.

Blogs

The charge for putting up a blog post and then promoting it via social media is zero. It is highly recommended that any kind of business engaged in online marketing should feature a blog with consistent posts. Blogging has evolved into somewhat of a staple when it comes to Internet marketing. Keep content consistent, relevant and engaging.

Put Out a Newsletter

It is meant to include helpful information about your business and its respective industry. Current events are also a good inclusion. Furthermore, there are many e-zine directories, such as The E-Zine Directory, which permit business to advertise their newsletters for free.

E-mail signature example

Use E-mail Signatures

This is a recommended standard. Include a footer in every e-mail which contains links to your website, social media, blog, etc. The process of setting this up is a rather easy one. Anyone who takes the time to read your e-mails will have links at their disposal and can easily learn more about your business.

Use Free Forms of Diversified Content

Try doing a podcast providing helpful hints and expert tips in your specific industry area. Podcasts can be listened to anytime and many people even subscribe to their favorite podcasts. When aiming to go the visual route, video marketing and YouTube are excellent tools! Keeping in mind a similar school of thought with podcasts, videos can boost your website ranking and expand your web presence. Try making a video that appeals to your product or customer base. 

Leads Online Marketing uses a variety of content and strategies to bring your message to the masses. Internet Marketing can pave the way to new business with the help of extensive experience, proven results and industry expertise. Contact Leads Online Marketing today and help your business see a better tomorrow.

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