Springtime Tips for Small Businesses

Today, spring has officially sprung here in the Southeastern United States and across the Northern Hemisphere! Even though the temperature is due to drop back down to near freezing tonight, we can still look forward and start planning for the warmer weather ahead. A mental to-do list may include beach days, family holidays, and lakeside hikes but, there are seasonal changes to consider for your business as well as your personal life.

In this article, we will explore ideas to help business owners make the best of the spring season. Most of these tips can be utilized throughout the summer too.

Spring Clean

Keeping an office tidy throughout the year is important for promoting better time management and productivity in employees. However, ‘organized’ does not equate to ‘clean’ and most offices need a good deep cleaning at least once a year. This is the type of cleaning not being done by the nightly custodian such as deep carpet cleaning, air vent cleaning, dusting high surfaces, and descaling the coffee maker just to name a few.

To tackle the spring cleaning of your office you may hire a cleaning service or devote a day for employees to work together to get it done. Consider structuring this as team building activity. Be sure to reward employees for their efforts, perhaps by providing them with a free lunch.

Make Changes Known

Spring time usually brings about many changes surrounding basic business operations. If there is something changing about your business that could impact customers, then make it known. Announce it on your website, change your Facebook status, update Google, and whatever else you can think of to make new information known to the public.

One of the most commonly overlooked seasonal changes is the updating of business hours. Many businesses operate on seasonal schedules, fall/winter hours and spring/summer hours, but some neglect to make this known. Having the wrong hours posted is a sure way to upset potential customers wanting to contact or visit a business. To avoid this mishap, contact your online marketing company to request a business website and listings update. (Don’t forget to do this again come fall.)

Enjoy the Fresh Air & Sunshine

It’s been proven that a regular dose of fresh air and sunshine can improve a person’s health and vitality. Employees along with employers should have the opportunity to enjoy the benefits of our natural world and there are several ways to make this possible. Planning team outings, picnics, and volunteering as a team are great ways to shake things up and get outdoors. Another idea is to invest to create or improve upon an existing outdoor sitting area to give office workers the best place to relax in the time allotted for breaks. A couple benches, chairs or a picnic table and a few seat cushions are all you need to get started.

For companies fortunate enough to own their building and have adequate outdoor space available, the opportunities are virtually endless. From grilling stations and garden plots to corn hole sets and smoking zones, you can create the perfect outdoor spaces for yourself and your employees to recharge -whether it is to be enjoyed every day or bi-weekly.

Stay tuned to the Leads Online Marketing blog for more tips to help you improve your business, including a special article on Office Gardens that will publish next month. If you have any questions or feedback about the article above, please feel free to reach out to us at leadsonlinemarketing.com/contact-us/

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