Getting Started With Your Business Blog

Content marketing is a great way for small business owners to make themselves known and get noticed by the right people online. If you are unfamiliar with content marketing, don’t worry because we are starting with one of the easiest and well-known areas –blogging. When approached the right way, blogging really is one of the simplest yet most effective ways to create marketable content. This is content that supports your brand while enticing the interests of online users, which maybe potential customers to your business.

The idea of creating and maintaining a blog may sound very overwhelming but it is our hope that this article will help guide the way toward to success business blogging experience. Once you embark on the process, you will find that it is not intimidating at all. You may even find it hard to stop!

Here are ten tips for starting and maintaining a successful business blog:

#1. Make sure that the information you provide is valuable, useful and relevant:

Always ensure that any and all information you provide is useful for the reader and relevant to the topic at hand. If your information is easy-to-comprehend and well-organized, it will attract reader, many of whom will go on to become regular readers. In other words, the old writing mantra of “show, don’t tell” is very effective. For instance, if you are promoting a business strategy, a solid example of a business that has already achieved success will be the best way to prove your point. Also, don’t shy away from adding images that support the information in a blog article.

#2. Don’t be afraid to go off-topic sometimes:
While it is always a good thing to keep your focus on brand related blogging topics, too much of it can in fact make things monotonous. A excellent way to keep your blog fresh and engaging is to find a new way to look at the same, old topics or introduce some that are a little more outside the box. Consider discussing local news and events, hobbies related to products/services your business provides, a list of favorite local restaurants or even personal movie and book reviews.

Buying lunch for the office? Why not ask each associate to write a few sentences about their choice of food. Everyone has to eat and your customers may enjoy learning a little about local favorites.

#3. Let your readers subscribe at the touch of a button:
A recurring problem with many interesting business blog is that they either have no subscribe option, or it is not within the reader’s general view. Make sure that your blog has a subscription option and see to it that it is in a place that is easy-to-find, like on your website.

#4. Share and promote your content:
No matter how popular or engaging your content may be, there is always a chance that your readers (subscribers included) may miss it. It is therefore best that you give a gentle reminder to your readers about your blog every time you post. There are plenty of ways to share your posts, from social media and your website, to newsletters and even in your email signature.

Be proud of your blog and own it! Don’t just share a blog article on your business’ social media. Log into your personal Facebook account to like and share the blog post from your business’ Facebook Page.

#5: When it comes to format, make sure to mix and match:
The biggest enemy of any blog is the tendency to descend into monotony. A great way to avoid this from happening is to mix up your posts a little, both in terms of format and content. Alternating long all-text posts with shorter posts or video posts is a great idea, as is peppering your posts with a few images.

#6. Express your point of view:
While being neutral is generally a good policy, it does pay to take a stand sometimes. If there is a hot topic in your industry and you feel strongly about it, come out and say so. At times, a little bit of controversy can get your blog in the center of everyone’s attention!

#7. Make sure that your blog is easy-to-read:
Remember, a blog that gets the point across simple and easily is always the best. Make sure to keep your posts from getting overly verbose, and make use of formatting (bullets, subheadings, etc.) as and when necessary. This makes your post easy on the reader’s eyes and helps them narrow in information that is most important to them.

#8. Edit and proofread!
Grammatical and/or spelling mistakes are one of the biggest turnoffs of any blog posts. You must, therefore, make sure that your blog doesn’t have any. Before publishing, re-read your posts to catch any errors that may be present. You can also ask a colleague to proofread your posts to confirm that they are indeed error-free.

#9. Introduce yourself:
Your business blog is a manifestation of your business’ personality. A business that is in fact created by you. While your business blog is about business (and should remain as such), adding the occasional post that mentions your personal life and experiences, or even an anecdote is not a bad idea. Such posts give your blog more personality and help attract a diverse kind of reader, while allowing your consistent readers to look at you in a new light.

#10. Be patient:
Your blog is not a race, it is something that you build gradually with time. The blog will have to build momentum, pull in readers, and make a dedicated following – all of which will only come with time. Remember – slow, steady, and consistent wins the race!

If you have been blogging for some time and cannot seem to get more readers, don’t get discouraged. Most business blogs need a bit of a boost to get any attention. A successful blog may receive a good deal of attention due to traffic to the main website or webpage, which it is linked to prominently. However, high-quality website design and SEO are necessary to get the most out of both properties. With the right online marketing strategy, a business website and blog can work together to maximize exposure across the web.

Tips to Make Your Site More Eco-Friendly

The Web utilizes huge quantities of energy. A single search on Google apparently uses the same amount of energy it would take to boil one cup of water. Fortunately, the web is gradually becoming more eco-friendly. The difficulty is this means various things to various individuals. As more methods to lighten your website’s environmental footprint are found, it ends up being increasingly hard to select the mix of actions best for your products and services.

There are a good deal motives for making your website go green. These vary from economical to moral. Given that not all energy eco-friendly, we all have a commitment to go a bit greener. In this article, we explain a few of the options available to make your website design greener.

Cause Marketing

Obtaining subscribers, followers and return viewers can be challenging. One way to both make your site more eco-friendly and encourage website visitors is to integrate the two by using an eco-incentive. This could be as easy as planting a tree for each customer or offsetting a provided quantity of CO2 for each Facebook page like.

To plant a tree for a subscriber, go to the Arbor Day Foundation. To offset carbon emissions for every subscriber, visit the Carbon Fund web site. We encourage you to explore each website to see how best to get involved. Be innovative, consider little yet significant action you can perform in return for receiving more customers on your website.

Spread out the Message

Regardless if your blog is about the environment or the stock market, you have the power of knowledge. You can encourage users to take steps to decrease their effect on the environment, to set their office to be more energy-efficient, and lots of other tips.

The following websites are terrific references to environment-friendly living suggestions that you can hand down to your subscribers:

http://www.treehugger.com/
http://www.thegreenguide.com/
http://www.hippiemagazine.com/
http://www.greenlivingtips.com/

Keep Your Design Practical

Each server request takes energy on both ends. The larger the action, the more energy consumed. Simple designs can be elegant and effective. You can likewise reduce your website’s energy usage by publishing less images with lower resolution, using less JavaScript widgets, and utilizing less resource-intensive innovation, like Flash. This will reduce load time and server requests.

Streamlining your website is not only eco-friendly. It is also user friendly. Some of the most popular blog sites have really simple and user-friendly styles.

Tone Matters

Various amounts of energy are used to display colors on a computer screen. The older CRT screens used more energy to display lighter hues such as white (which could explain black style of some DOS programs). Meanwhile, the more recent more recent LCD monitors use more energy to show dark tones like black.

Because of the extensive use of LCDs, the darker the hue of your website, the more energy it will eventually utilize. Designing your website with a great deal of white space may be practical. Each page load might only conserve a small amount of energy, over the long-run, it will add up.

Whichever combination you choose, guests will value your ecological efforts. None of these efforts will alter the world alone, but every small step matters. It is approximated the Information Technologies industry creates about 2% of the world’s carbon dioxide emissions. That is equivalent to that of all airlines around the world. If all of us change our habits a little, in the house and in the office, the impact will be considerable.

If you are in need of a new website for your business, Leads Online Marketing LLC can help. We are confident our web designers and developers will build a good-looking, efficient website that will satisfy your wants and needs. For those business owners wishing to be as eco-friendly as possible, we can consult you on the best ways to achieve this for your website and online marketing strategies. Better your brand with a call to Leads Online Marketing today!

Mobile Responsive Web Design

Just this week Google made a important update and has shifted the importance of mobile website design to epic proportions. With so much of the world having already gone mobile, there’s a need to accommodate web users on the go. Responsive website design is the best answer.

Incorporating responsive website design takes precise coding, which maximizes a user’s viewing experience. The majority of business owners are busy running their companies and don’t have time to learn complex coding languages. Consulting with a professional online marketing firm in such matters is the best way to stay on top of your online presence and make sure you are following all the rules for Google’s best practices.

Responsive web design provides the following benefits:

Better User Experience

Arriving at the desktop version of a website on your mobile phone can be very frustrating. It also makes for a less than fulfilling user experience. Websites can now be designed to adapt to Mobile, Tablet and Desktop as well as major browsers like Google’s Chrome, Microsoft’s Internet Explorer and Mozilla’s Firefox. Flexibility is another benefit as users are able to view content on different devices, screens and resolutions with ease.

Google Rewards

As of April 21 of 2015, Google now rewards mobile friendly sites and also penalizes sites without responsive web design. Rankings will also improve with responsive web design because they will have a matching URL and the exact same HTML across every platform. Google has cornered the market on web searches so when Google adjusts its ranking system, it is wise for advertisers to take notice.

Easier Manageability

Websites that have separate versions, mobile and desktop, have to establish SEO in two completely different ways. SEO tactics that work in the mobile world are very different from the ones used on desktop versions. With responsive web design, keywords and content which are specific to mobile formats can now be included and optimized accordingly with one single site and domain.

More Conversions

It has been proven through the use of Google Analytics that websites with responsive design have better conversion rates. The reason for that is there is less of a bounce rate as users tend to stay on this type of site much longer. It is also more cost effective as there is no need to invest in the design and SEO of different devices

The question is not why should you choose responsive website design, but why haven’t you chosen it already? Leads Online Marketing LLC has the experience and skill to turn your site into a whole new form of marketing, following Google’s best practices, with expert responsive website design.

Leads Online Marketing Debuts New Website Design Services for Local Businesses


Leads Online Marketing has grown to become an industry leader in internet marketing for businesses throughout the southeast US. That has led to the development of a brand new website design with more features and sleek new designs.

Leads Online Marketing stays on the cutting edge of marketing and that has extended to our brand new website which is intended to be an informative and appealing experience.
“We are continuously striving to uncover, incorporate and dominate any and all available technologies that can help our clients maximize their online presence,” said Leads Online Marketing President Ricky Haidar. “Our new website showcases some of this new technology which we will be rolling out to our client base over the next year while integrating a completely new portal for our clients, allowing them unprecedented access to a completely transparent reporting platform at any point in time.”
At Leads Online Marketing, it is our job to make businesses stand out. That is why our design team has gone to great lengths to make our own website design stand out among our competition. Colorful designs, updated technology and easy navigation make our new website an experience in itself.
The new website highlights all of the marketing services that Leads Online Marketing provides to our clients. Those services include Search Engine Optimization, Search Engine Marketing, Website Design, Local Directories, Online Display Advertising, E-Commerce Development and much more!
This new website is a chance for online browsers to get a comprehensive look at what they can expect when enlisting the services of Leads Online Marketing. The Internet has now become a showroom for online marketing as there is a need to give potential clients a glimpse of what they can expect; with this in mind we are including Our Projects, a spotlight section where you can view some of our client websites and see our actual services at work.
Leads Online Marketing has done exactly that as visitors to our website can begin their experience towards online success with just a few clicks. Experience, professionalism and expertise are staples at Leads Online Marketing and we have transcended all of that into our new website. There is even more in store as Leads Online Marketing is continually integrating innovative technology that keeps us a step ahead of the competition. 

We Provide A Comprehensive Portfolio of Advertising Programs Dedicated To The Success of Our Clients.

This Includes PPC, SEO, SEM and Many Other Top Industry Tools, Services and Strategies At Our Disposal.

Contact Us Today To Learn More About How We Can Help You Make A Better Statement Across The Web!

Custom Advertising Programs

We Provide A Comprehensive Portfolio of Advertising Programs Dedicated To The Success of Our Clients.

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Leads Online Marketing

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These guys do a phenomenal job with our company. Very knowledgeable and bright, our organization had around 35 employees when we started and weve grown our service business to 50 plus employees. We love the personal touch that leads on line offers, unlike a lot of the large corporate seo and sem marketing companies. We would highly recommend if youre looking to grow

These guys do a phenomenal job with our company. Very knowledgeable and bright, our organization had around 35 employees when we started and weve grown our service business to 50 plus employees. We …

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These guys more than pay for themselves with the it results. Excellent data every month too.

These guys more than pay for themselves with the it results. Excellent data every month too.

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Best web marketing company I have delt with in the area.

Best web marketing company I have delt with in the area.

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Ricky and his crew are GREAT to work with. I had the pleasure of starting working with Ricky 45 years ago, and it has been problem free. 5 all the way

Ricky and his crew are GREAT to work with. I had the pleasure of starting working with Ricky 45 years ago, and it has been problem free. 5 all the way

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This company has helped my business grow since the very beginning We have 3 retail locations now and we are still growing. Results are transparent and easy to follow. Also would like to mention that you can view your reports or login to view your results as you go Been letting these guys do my advertising for over 4 years. Wouldn't go anywhere else

This company has helped my business grow since the very beginning We have 3 retail locations now and we are still growing. Results are transparent and easy to follow. Also would like to …

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I just started working with Leads Online Marketing although my company has been with them for several years. I'm already very impressed with Ricky and his team. I look forward to seeing where this partnership takes us.

I just started working with Leads Online Marketing although my company has been with them for several years. I'm already very impressed with Ricky and his team. I look forward to seeing where …

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Ricky and his staff have been amazing to work with My company has really reaped the benefits of using Leads as our online marketing company.

Ricky and his staff have been amazing to work with My company has really reaped the benefits of using Leads as our online marketing company.

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Ricky and his staff have been amazing to work with My company has really reaped the benefits of using Leads as our online marketing company.

Ricky and his staff have been amazing to work with My company has really reaped the benefits of using Leads as our online marketing company.

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Last March I had an appointment with Lead Online Marketing. Thinking this was just another advertiser promising me the moon I still decided to sit down and talk with Ricky. To my pleasant surprise he was very up front about what he could and could not do. Many other marketers are disingenuous. Once deciding to go with Ricky and his team my website was on the first page of Google organically within 4 months and is now a mainstay there thanks to the great communication and effort from the 'tech' side of Leads online marketing Chris. Chris is great to work with and has done a fantastic job for us. In fact they have done so well for us last year I had them take over my PPC campaign. Last February we had 3 leads total for the month. Today is the 5th of February and I have 16 on schedule. We are coming up on 1 year with Leads Online Marketing and very pleased with my investment and how they are very responsive and courteous to us. Bottom line We are being found online by our customers and business is good Highly recommend

Last March I had an appointment with Lead Online Marketing. Thinking this was just another advertiser promising me the moon I still decided to sit down and talk with Ricky. To my pleasant …

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The leads group has increased my business. Lots of people talk but few deliver like this group. Sit down with Rick and tell him what your short and long term goals are and they will put a plan together that really works. My customer base has increased almost 35 in the two years I have been with Leads and my only regret is not using them sooner..

The leads group has increased my business. Lots of people talk but few deliver like this group. Sit down with Rick and tell him what your short and long term goals are and …

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Exceptional team, with great resultsBest marketing group in CLT.

Exceptional team, with great resultsBest marketing group in CLT.

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Leads Online Marketing built our website and has been in charge of our internet marketing at Ballantyne Plastic Surgery for the past few years. They have far exceeded what any company has done for us in the past. Ricky and his staff are knowledgable, responsive to our questions, and honest. I highly recommend them.

Leads Online Marketing built our website and has been in charge of our internet marketing at Ballantyne Plastic Surgery for the past few years. They have far exceeded what any company has done …

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Ricky and his staff at Leads Online Marketing are some of the best people you will ever come across. I am so glad that I got introduced to Ricky almost a year ago. I was looking to do a website and just did not know who , where or what to trust. Luckily, I came across Ricky. His staff is always looking for ideas to help my business. Their web pages are A in design, simplicity, and getting the necessary traffic to your site. They are always on top of things. Whether it is info for your blog or just helpful reminders of social networking ideas. I would highly recommend Leads Online Marketing for all of your online needs.

Ricky and his staff at Leads Online Marketing are some of the best people you will ever come across. I am so glad that I got introduced to Ricky almost a year ago. …

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Any business owner who experienced the startup process of launching a website knows how difficult the job is. Thankfully, a friend of mine recommended Leads Online Marketing in Charlotte. I hired them to handle the website design of our company. We had an ambitious design concept for our website, but I was very happy with the outcome. It was even more impressive that they managed to get the website working efficiently within the time frame we gave them. Most of the web designers we've worked with in the past always never completed the project on time, even the most skilled designers. Thus, it is definitely a bonus for us I would gladly recommend this company

Any business owner who experienced the startup process of launching a website knows how difficult the job is. Thankfully, a friend of mine recommended Leads Online Marketing in Charlotte. I hired them to …

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Owner operator Ricky is the best , I was always sceptical of these marketing company's and never would have thought of spending my hard earned money on these things until I met lRicky I have been harassed cold called emailed and down right irritated by so called company's that were going to build my business, but with leads I met with Ricky he showed me what he could do , spent a great deal of time with me at no charge and no pressure and left it as call me if your interested, no bull just straight up honesty , he has built me an incredible website , increased my business and at an extremely affordable price I have links and sites , even social media pages I didn't even know existed and the best part he's a regular guy , we talked business over a beer at the cigar bar right up the road, again no corporate bs just results , check him out you won't be disappointed

Owner operator Ricky is the best , I was always sceptical of these marketing company's and never would have thought of spending my hard earned money on these things until I met lRicky …

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Leads Online created an exceptional website for my company and the value has been staggering. Their continued efforts to drive our website traffic in a cost effective manner has produced significant measured results. They are highly responsive and help to keep my site fresh with content whenever the need arises. Leads Online is an excellent solution for small businesses looking for a true online presence.

Leads Online created an exceptional website for my company and the value has been staggering. Their continued efforts to drive our website traffic in a cost effective manner has produced significant measured results. …

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