Category: Website Design

They say “organization is the key to success” and, without any organization we are unlikely to achieve our full potential. This has never been more true than it is now in our fast pace digitally driven world. Most business owners and directors, whether mindful of it or not, use this mantra every day. From the planning of the business and opening to daily operations and management, organization is important. In this article, we will discuss how organization plays a key role in building a business website.

There are a few things you need to figure out before jumping into the process of building an online presence. If you are having a hard time making a decision, contact your representative at Leads Online Marketing who will be happy to help you understand your options and make the best choice.

 

Business Branding

Branding is the way your business is perceived by others, and being consistent with the use of your brand will make it stronger.  Along with selecting a good logo, a business owner will want to determine the business’ personality and a color scheme. Consider what mood or tone you would want to convey to a potential customer with a first impression. Incorporate your final choices into your whole business plan and keep the branding consistent.

In addition to the brand personality and style, we also recommend writing out a slogan, mission statement, a general description of your company and team. This is not something to be kept to yourself in a file somewhere. Pass it along to your business website designer to be added as public content. Once that is done, any random individual should able to engage your brand and have a clear idea of what you do and what sets you apart from the rest.

Remember, your brand needs to remain uniform across its website, social media, and even in print.

Page Content

You will need more than a brand and about section to make a successful website. Any and all products and services offered should be discussed somewhere on the website. The more relevant quality content available the better. One reason for this being is that Google favors web pages with high standards of content. Also, and in some ways one in the same, users should be able to learn as much as they want about your company just be browsing the website.

It is not uncommon for users, also known as potential customers, to rule out hiring a company because they were dissatisfied with the website content. This can be due to a seemingly simple questions they could not find an answer to or a service not found listed, and that person is likely to hire the competitor with the website that was most useful. No need to worry about being a good writing. As long as you are able to provide a comprehensive list of service and/or products with as many details and resources as possible, our team of content writers should be able to put the information to good use on your site.

Text is not everything when it comes to webpage content as photographs and images are great attention grabbers and can help it stand out. Set yourself apart by provide plenty of visual references to products, on-site work, projects and even your team members.

Purpose

Is there another purpose to your website other than supporting your brand and promoting leads? Consider adding other useful sections to your website such as customer forms, appointment scheduling, instant price quotes, helpful links etc. Get a clear idea of what functions you want your website to perform, make a list, then call us to discuss how to make your ideas a reality.

Having these matters sorted out before building a business website can save you and your website builder precious time and resources needed to make your business successful. Leads Online Marketing makes the process easier by assigning you a personal representative who will continue to be available to address any questions or concerns even after your site is fully launched and ranking well.

Content marketing is a great way for small business owners to make themselves known and get noticed by the right people online. If you are unfamiliar with content marketing, don’t worry because we are starting with one of the easiest and well-known areas –blogging. When approached the right way, blogging really is one of the simplest yet most effective ways to create marketable content. This is content that supports your brand while enticing the interests of online users, which maybe potential customers to your business.

The idea of creating and maintaining a blog may sound very overwhelming but it is our hope that this article will help guide the way toward to success business blogging experience. Once you embark on the process, you will find that it is not intimidating at all. You may even find it hard to stop!

Here are ten tips for starting and maintaining a successful business blog:

#1. Make sure that the information you provide is valuable, useful and relevant:
Always ensure that any and all information you provide is useful for the reader and relevant to the topic at hand. If your information is easy-to-comprehend and well-organized, it will attract reader, many of whom will go on to become regular readers. In other words, the old writing mantra of “show, don’t tell” is very effective. For instance, if you are promoting a business strategy, a solid example of a business that has already achieved success will be the best way to prove your point. Also, don’t shy away from adding images that support the information in a blog article.

#2. Don’t be afraid to go off-topic sometimes:
While it is always a good thing to keep your focus on brand related blogging topics, too much of it can in fact make things monotonous. A excellent way to keep your blog fresh and engaging is to find a new way to look at the same, old topics or introduce some that are a little more outside the box. Consider discussing local news and events, hobbies related to products/services your business provides, a list of favorite local restaurants or even personal movie and book reviews.

Buying lunch for the office? Why not ask each associate to write a few sentences about their choice of food. Everyone has to eat and your customers may enjoy learning a little about local favorites.

#3. Let your readers subscribe at the touch of a button:
A recurring problem with many interesting business blog is that they either have no subscribe option, or it is not within the reader’s general view. Make sure that your blog has a subscription option and see to it that it is in a place that is easy-to-find, like on your website.

#4. Share and promote your content:
No matter how popular or engaging your content may be, there is always a chance that your readers (subscribers included) may miss it. It is therefore best that you give a gentle reminder to your readers about your blog every time you post. There are plenty of ways to share your posts, from social media and your website, to newsletters and even in your email signature.

Be proud of your blog and own it! Don’t just share a blog article on your business’ social media. Log into your personal Facebook account to like and share the blog post from your business’ Facebook Page.

#5: When it comes to format, make sure to mix and match:
The biggest enemy of any blog is the tendency to descend into monotony. A great way to avoid this from happening is to mix up your posts a little, both in terms of format and content. Alternating long all-text posts with shorter posts or video posts is a great idea, as is peppering your posts with a few images.

#6. Express your point of view:
While being neutral is generally a good policy, it does pay to take a stand sometimes. If there is a hot topic in your industry and you feel strongly about it, come out and say so. At times, a little bit of controversy can get your blog in the center of everyone’s attention!

#7. Make sure that your blog is easy-to-read:
Remember, a blog that gets the point across simple and easily is always the best. Make sure to keep your posts from getting overly verbose, and make use of formatting (bullets, subheadings, etc.) as and when necessary. This makes your post easy on the reader’s eyes and helps them narrow in information that is most important to them.

#8. Edit and proofread!
Grammatical and/or spelling mistakes are one of the biggest turnoffs of any blog posts. You must, therefore, make sure that your blog doesn’t have any. Before publishing, re-read your posts to catch any errors that may be present. You can also ask a colleague to proofread your posts to confirm that they are indeed error-free.

#9. Introduce yourself:
Your business blog is a manifestation of your business’ personality. A business that is in fact created by you. While your business blog is about business (and should remain as such), adding the occasional post that mentions your personal life and experiences, or even an anecdote is not a bad idea. Such posts give your blog more personality and help attract a diverse kind of reader, while allowing your consistent readers to look at you in a new light.

#10. Be patient:
Your blog is not a race, it is something that you build gradually with time. The blog will have to build momentum, pull in readers, and make a dedicated following – all of which will only come with time. Remember – slow, steady, and consistent wins the race!

If you have been blogging for some time and cannot seem to get more readers, don’t get discouraged. Most business blogs need a bit of a boost to get any attention. A successful blog may receive a good deal of attention due to traffic to the main website or webpage, which it is linked to prominently. However, high-quality website design and SEO are necessary to get the most out of both properties. With the right online marketing strategy, a business website and blog can work together to maximize exposure across the web.

Leads Online Marketing has grown to become an industry leader in internet marketing for businesses throughout the southeast US. That has led to the development of a brand new website design with more features and sleek new designs.

Leads Online Marketing stays on the cutting edge of marketing and that has extended to our brand new website which is intended to be an informative and appealing experience.

“We are continuously striving to uncover, incorporate and dominate any and all available technologies that can help our clients maximize their online presence,” said Leads Online Marketing President Ricky Haidar. “Our new website showcases some of this new technology which we will be rolling out to our client base over the next year while integrating a completely new portal for our clients, allowing them unprecedented access to a completely transparent reporting platform at any point in time.”

At Leads Online Marketing, it is our job to make businesses stand out. That is why our design team has gone to great lengths to make our own website design stand out among our competition. Colorful designs, updated technology and easy navigation make our new website an experience in itself.

The new website highlights all of the marketing services that Leads Online Marketing provides to our clients. Those services include Search Engine Optimization, Search Engine Marketing, Website Design, Local Directories, Online Display Advertising, E-Commerce Development and much more!

This new website is a chance for online browsers to get a comprehensive look at what they can expect when enlisting the services of Leads Online Marketing. The Internet has now become a showroom for online marketing as there is a need to give potential clients a glimpse of what they can expect; with this in mind we are including Our Projects, a spotlight section where you can view some of our client websites and see our actual services at work.

Leads Online Marketing has done exactly that as visitors to our website can begin their experience towards online success with just a few clicks. Experience, professionalism and expertise are staples at Leads Online Marketing and we have transcended all of that into our new website. There is even more in store as Leads Online Marketing is continually integrating innovative technology that keeps us a step ahead of the competition.