Update on COVID-19 Contact Tracing App from Google and Apple

A few months ago, we discussed about the revolutionary partnership between Google and Apple. Both of the rival tech giants signed up to make an app to make COVID-19 contact tracing a more effective and efficient process.

Contact tracing apps are not new as a concept, but they tend to have very low download rates. Take, for example, the state of Virginia, whose contact tracing app launched earlier this year was downloaded by a grand total of 11% of the state’s population. Google and Apple’s partnership solves this problem as both are heavily used in the US (and worldwide), and the app will be downloaded with a simple system update.

After a period of over 8 months (the original announcement was made in April 2020), the app’s much-hyped launch in California is finally happening. Officially called ‘CA Notify’ the app uses the contact tracing API added to both Android and iOS platforms in May. In can run on Android 6.0 phones and above, and iOS 14.2 and above, along with Bluetooth Low Energy.

Cell Phone 801946 1920

Basically, the app takes Bluetooth signals and uses them to send and receiving anonymous “keys” between mobile phones that are within Bluetooth range of each other. That way, when someone has been Covid-19, all the need to do is enter their test result into the app. Those phones that exchanged “keys” within 6 feet (or 2 meters) of the patient’s phone will automatically be alerted.

Those fretting over privacy concerns can rest easy too. Not only is the app fully secure, it is also entirely opt-in. Plus, it does not personally identify the phone’s owners, or even use any of the location data. All the communication is done through the unique “keys” that are shared over Bluetooth.

Launching the contact app statewide makes California the largest state to adopt the built-in technology – in terms of population. The reception here appears to be warmer than most too, perhaps in part because the state is home to the HQs of both Google and Apple, in general is known to be tech-savvier than most.

California Governor Gavin Newsom has high hopes with the app and has even made a statement in public on how he expects the state to have much better adoption rates – given the level of familiarity. They were also specially promoted by Apple’s Tim Cook and Google’s Sundar Pichai.

The US states that are currently using this technology include Alabama, Arizona, Colorado, Connecticut, Delaware, Maryland, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, North Dakota, Pennsylvania, Virginia, Washington, Wyoming, and District of Columbia.

Instead of having a single contact tracing app for the entire country, there is a basic app that is customized for each of the states that have decided to opt-in. The process starts with the state’s premier public health authority to sign up for the Exposure Notification API. The health authority will then create an Android app, and an iOS app tailor-made for their region that will support said notifications.

 

Businesses Need a Good Web Presence to Survive a Pandemic

In this age of coronavirus pandemic, online presence management has become more crucial than ever before for small businesses.

Pexels Ketut Subiyanto 4473090

The COVID-19 pandemic has completely turned the world upside-down. With a global toll of 33 million cases (and counting), and no definitive vaccine, intense lockdowns and quarantines have become more the norm than the exception. Homes and rooms have now become the center of activity for practically everyone – with people both living and working from home. The business world has borne the brunt of this impact as well – many a great company have withered and died in the multi-faceted chaos that the coronavirus has caused. It goes without saying that in situations such as these, having a subpar web presence is not an option for any business, let alone small businesses.

All said and done, it does not always have to be this dreary – especially if you are a small enterprise. Despite the uncertain times, the one decisive factor remains – with more people stuck in place, more and more people are spending time on the internet. For small businesses especially, this can be a distinct advantage. Large-scale businesses need premium solutions and wide-ranging campaigns to stay relevant and consistent with their customer base. Smaller ones, one the other hand, can start converting by amping up their online presence with the right combination of free solutions and constant involvement with customers and prospects.

Here are 5 ways in which in which small businesses can ensure they have a good web presence:

Take Advantage of Business Listings

Getting themselves listed in business directories is one of the first and best steps any small business can take towards building up their online presence. Some of the major directories serve multiple purposes. First and foremost, they help customers find key information about the store in one place. This includes the location, areas served, products and services, and contact information. Secondly, these listings also have reviews and rating scores provided by past customers, which gives businesses their much-needed authenticity. Last but not the least, the more listings a business has that are consistent with accurate information, the better it may be for their website ranking and Search Engine Optimization (S.E.O.) efforts.

Many business directories such as Google My Business, Yelp, Better Business Bureau and AngiesList offer basic services for free. Any small business can and should immediately take advantage of this by claiming their place (i.e. if they haven’t already). As a rule of thumb, owners should regularly check and update their business listings with relevant information such as description, business hours, location, email, phone number, and social media handles. Adding new images of the business and asking customers reviews on these listings is also highly recommended especially on Google.

Amp Up Your Social Media Strategy

Social media has already been the center of online activity for most, and the COVID-19 pandemic has made it even more so. This is a prime opportunity for small businesses to reach out to and engage with potential customers through social media platforms. In the event that you don’t have dedicated company social media pages, getting started is easy and is completely free to begin with. That said, most business tend to have accounts on major social media platforms such as Facebook, Twitter, LinkedIn, and Instagram – this makes it a matter of keeping them populated.

Make sure that the social media pages are optimized for searching, have all the up-to-date business information, and a consistent supply of content. This can include website links (such as blog posts), business images and media (mainly videos), comments on current situations, and even interactive content such as giveaways and polls. If your product and/or service can be sold online, you can even integrate social shopping. Make sure to reply to comments and messages – this shows that you as a business are proactive and ready to engage with your followers – customer or not.

Make Sure You Have a Professional Website

In today’s day and age, a website practically functions as a business card. It will be a go-to resource for both current and prospective customers, making it critical for businesses to keep theirs completely up-to-date on all points. This can only be possible by having a professional website. Contrary to a standard website, which has basic design elements, supports basic texts and pictures, and has no SEO optimization, professional websites offer businesses the ability to add every feature they could possibly need.

Flexible in nature, professional websites support the latest and the best off-page, on-page and contextual SEO, which helps them rank higher on search engines -and helps the business stand out online. They can support any type of design aesthetic, along with interactive features such as photorealistic imaging, virtual tours, polls, contact forms. Last but not the least, you can also include the online sales of your products and/or services through these websites through ecommerce plugins and online ordering, both of which can be easily integrated here.

Be Proactive in Promoting Your Brand

Pexels Andrea Piacquadio 926390

Having a great professional website with adaptive design, engaging social media pages, and high-end features are definitely the best way to start when boosting your online presence, but people do need to know more about them. In a world of competition and abundance, the only way for a small business to make themselves known is by proactively promoting their brand. The best way to go about this is through paid advertising. This is a technique that allows businesses to improve their online presence by promoting their business on Google, top search engines and social media.

There are a few types of paid advertising. One of these is Pay Per Click Advertising (PPC) – these are the advertisements that typically appear on the right side and top end of search engine results. As the name suggests, these charge by the click made by a prospect. Another great method is online display advertising. These are featured on the top, side, and bottom of various websites. Besides the obvious, these advertisement methods help businesses collect important data such as behavioral and contextual metrics, which in turn helps them streamline their online marketing and advertising better.

Improving your web presence may seem like a daunting task, but it doesn’t have to be that way. The above-mentioned ways can help small business cement their place online, draw prospects and convert sales in the best way possible.

 

We Provide A Comprehensive Portfolio of Advertising Programs Dedicated To The Success of Our Clients.

This Includes PPC, SEO, SEM and Many Other Top Industry Tools, Services and Strategies At Our Disposal.

Contact Us Today To Learn More About How We Can Help You Make A Better Statement Across The Web!

Custom Advertising Programs

We Provide A Comprehensive Portfolio of Advertising Programs Dedicated To The Success of Our Clients.

Leads Online MarketingLOM-MU-3_03

Leads Online Marketing

5.0

google logo
These guys do a phenomenal job with our company. Very knowledgeable and bright, our organization had around 35 employees when we started and weve grown our service business to 50 plus employees. We love the personal touch that leads on line offers, unlike a lot of the large corporate seo and sem marketing companies. We would highly recommend if youre looking to grow

These guys do a phenomenal job with our company. Very knowledgeable and bright, our organization had around 35 employees when we started and weve grown our service business to 50 plus employees. We …

google logo
These guys more than pay for themselves with the it results. Excellent data every month too.

These guys more than pay for themselves with the it results. Excellent data every month too.

google logo
Best web marketing company I have delt with in the area.

Best web marketing company I have delt with in the area.

google logo
Ricky and his crew are GREAT to work with. I had the pleasure of starting working with Ricky 45 years ago, and it has been problem free. 5 all the way

Ricky and his crew are GREAT to work with. I had the pleasure of starting working with Ricky 45 years ago, and it has been problem free. 5 all the way

google logo
This company has helped my business grow since the very beginning We have 3 retail locations now and we are still growing. Results are transparent and easy to follow. Also would like to mention that you can view your reports or login to view your results as you go Been letting these guys do my advertising for over 4 years. Wouldn't go anywhere else

This company has helped my business grow since the very beginning We have 3 retail locations now and we are still growing. Results are transparent and easy to follow. Also would like to …

google logo
I just started working with Leads Online Marketing although my company has been with them for several years. I'm already very impressed with Ricky and his team. I look forward to seeing where this partnership takes us.

I just started working with Leads Online Marketing although my company has been with them for several years. I'm already very impressed with Ricky and his team. I look forward to seeing where …

google logo
Ricky and his staff have been amazing to work with My company has really reaped the benefits of using Leads as our online marketing company.

Ricky and his staff have been amazing to work with My company has really reaped the benefits of using Leads as our online marketing company.

google logo
Ricky and his staff have been amazing to work with My company has really reaped the benefits of using Leads as our online marketing company.

Ricky and his staff have been amazing to work with My company has really reaped the benefits of using Leads as our online marketing company.

google logo
Last March I had an appointment with Lead Online Marketing. Thinking this was just another advertiser promising me the moon I still decided to sit down and talk with Ricky. To my pleasant surprise he was very up front about what he could and could not do. Many other marketers are disingenuous. Once deciding to go with Ricky and his team my website was on the first page of Google organically within 4 months and is now a mainstay there thanks to the great communication and effort from the 'tech' side of Leads online marketing Chris. Chris is great to work with and has done a fantastic job for us. In fact they have done so well for us last year I had them take over my PPC campaign. Last February we had 3 leads total for the month. Today is the 5th of February and I have 16 on schedule. We are coming up on 1 year with Leads Online Marketing and very pleased with my investment and how they are very responsive and courteous to us. Bottom line We are being found online by our customers and business is good Highly recommend

Last March I had an appointment with Lead Online Marketing. Thinking this was just another advertiser promising me the moon I still decided to sit down and talk with Ricky. To my pleasant …

facebook logo
The leads group has increased my business. Lots of people talk but few deliver like this group. Sit down with Rick and tell him what your short and long term goals are and they will put a plan together that really works. My customer base has increased almost 35 in the two years I have been with Leads and my only regret is not using them sooner..

The leads group has increased my business. Lots of people talk but few deliver like this group. Sit down with Rick and tell him what your short and long term goals are and …

google logo
Exceptional team, with great resultsBest marketing group in CLT.

Exceptional team, with great resultsBest marketing group in CLT.

google logo
Leads Online Marketing built our website and has been in charge of our internet marketing at Ballantyne Plastic Surgery for the past few years. They have far exceeded what any company has done for us in the past. Ricky and his staff are knowledgable, responsive to our questions, and honest. I highly recommend them.

Leads Online Marketing built our website and has been in charge of our internet marketing at Ballantyne Plastic Surgery for the past few years. They have far exceeded what any company has done …

google logo
Ricky and his staff at Leads Online Marketing are some of the best people you will ever come across. I am so glad that I got introduced to Ricky almost a year ago. I was looking to do a website and just did not know who , where or what to trust. Luckily, I came across Ricky. His staff is always looking for ideas to help my business. Their web pages are A in design, simplicity, and getting the necessary traffic to your site. They are always on top of things. Whether it is info for your blog or just helpful reminders of social networking ideas. I would highly recommend Leads Online Marketing for all of your online needs.

Ricky and his staff at Leads Online Marketing are some of the best people you will ever come across. I am so glad that I got introduced to Ricky almost a year ago. …

google logo
Any business owner who experienced the startup process of launching a website knows how difficult the job is. Thankfully, a friend of mine recommended Leads Online Marketing in Charlotte. I hired them to handle the website design of our company. We had an ambitious design concept for our website, but I was very happy with the outcome. It was even more impressive that they managed to get the website working efficiently within the time frame we gave them. Most of the web designers we've worked with in the past always never completed the project on time, even the most skilled designers. Thus, it is definitely a bonus for us I would gladly recommend this company

Any business owner who experienced the startup process of launching a website knows how difficult the job is. Thankfully, a friend of mine recommended Leads Online Marketing in Charlotte. I hired them to …

google logo
Owner operator Ricky is the best , I was always sceptical of these marketing company's and never would have thought of spending my hard earned money on these things until I met lRicky I have been harassed cold called emailed and down right irritated by so called company's that were going to build my business, but with leads I met with Ricky he showed me what he could do , spent a great deal of time with me at no charge and no pressure and left it as call me if your interested, no bull just straight up honesty , he has built me an incredible website , increased my business and at an extremely affordable price I have links and sites , even social media pages I didn't even know existed and the best part he's a regular guy , we talked business over a beer at the cigar bar right up the road, again no corporate bs just results , check him out you won't be disappointed

Owner operator Ricky is the best , I was always sceptical of these marketing company's and never would have thought of spending my hard earned money on these things until I met lRicky …

google logo
Leads Online created an exceptional website for my company and the value has been staggering. Their continued efforts to drive our website traffic in a cost effective manner has produced significant measured results. They are highly responsive and help to keep my site fresh with content whenever the need arises. Leads Online is an excellent solution for small businesses looking for a true online presence.

Leads Online created an exceptional website for my company and the value has been staggering. Their continued efforts to drive our website traffic in a cost effective manner has produced significant measured results. …

Website Design

Website Design

Website Design
Search Engine Optimization

Search Engine Optimization

Search Engine Optimization
Pay-Per-Click Advertising

Pay-Per-Click Advertising

Pay-Per-Click Advertising
E-Commerce

E-Commerce

E-Commerce
Online Display Advertising

Online Display Advertising

Online Display Advertising
Search Engine Marketing

Search Engine Marketing

Search Engine Marketing
Social Media

Social Media

Social Media
Contact Us

Contact Us

Contact Us