Apple vs. Facebook: The Privacy Policy Debate

Privacy is a tricky subject when it comes to navigating the digital world. On one hand, we want and appreciate getting personalized recommendations on our favorite streaming platform or shopping app. On the flip side, we are unable to show the exact appreciation for the ways through which companies procure this result. While we do understand that personalization requires being transparent with our information, the prospect of having our very personal data out there for companies who can use them with little recourse can be intimidating.

Companies aren’t all that far away from the conflict either. Let’s take the case of Apple, a company that has long since helmed itself as the defender of users’ privacy. The tech giant’s CEO Tim Cook recently announced the company’s new privacy policy at the Computers, Privacy, and Data Protection conference in January 2021. Basically, the new policy will be enforced with the next Apple software update and will allow users to exercise full control over the companies that they allow to share their data with. Unlike other versions, however, this will be a mandatory requirement in the new updates.

This essentially puts an end to the woe of the “one-and-done” system of all apps having access to the same data and eliminates the need for any third-party apps to be transparent with their policies. Simply put, users will no longer need to worry about apps changing their policies.

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While this may seem like a breath of fresh air to users, other tech companies are not happy with this development. Leading the charge is Facebook, another tech giant that has long since helmed itself as the defender of medium and small businesses. Their app has been known to depend quite heavily on personalized advertising customers, much of which is admittedly dedicated to highlighting small and medium-sized businesses that utilize paid ads. And if Facebook’s 4th quarter earnings report for 2020 (https://investor.fb.com/investor-news/press-release-details/2021/Facebook-Reports-Fourth-Quarter-and-Full-Year-2020-Results/default.aspx) is anything to go by, it is evidently clear that that they have a lot of revenue to earn as well.

Apple’s new policy, however, puts an end to all of that. When the user has the power to block apps from reading any data at all, platforms like Facebook cannot offer the same (or any) level of personalized experiences. Given as this prevents them from also representing said businesses on the same level means that the revenue stream will soon see a significant drop, which is never good news.

Facebook has not been shy to speak on the matter in public, putting in perspective the future plight of businesses, who will see a considerable decline in reach courtesy the new Apple privacy policy. Small businesses, who largely depend on these ads for exposure, will bear the biggest brunt of all.

Not only has Facebook issued their official statement on the matter on their own platform, they have also proceeded to print ads on leading daily newspapers such as the New York Times and the Washington Post. Their aim behind it all is to show Apple that while the move may be coming from a good place, the effects might actually have the cons outweigh the pros.

While the exact date of these updates are yet to be announced, it is expected that they will roll out by the middle of 2021 at most. What happens to apps, and the companies and businesses behind them is something that we can only truly understand once it happens.

 

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These guys do a phenomenal job with our company. Very knowledgeable and bright, our organization had around 35 employees when we started and weve grown our service business to 50 plus employees. We love the personal touch that leads on line offers, unlike a lot of the large corporate seo and sem marketing companies. We would highly recommend if youre looking to grow

These guys do a phenomenal job with our company. Very knowledgeable and bright, our organization had around 35 employees when we started and weve grown our service business to 50 plus employees. We …

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These guys more than pay for themselves with the it results. Excellent data every month too.

These guys more than pay for themselves with the it results. Excellent data every month too.

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Best web marketing company I have delt with in the area.

Best web marketing company I have delt with in the area.

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Ricky and his crew are GREAT to work with. I had the pleasure of starting working with Ricky 45 years ago, and it has been problem free. 5 all the way

Ricky and his crew are GREAT to work with. I had the pleasure of starting working with Ricky 45 years ago, and it has been problem free. 5 all the way

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This company has helped my business grow since the very beginning We have 3 retail locations now and we are still growing. Results are transparent and easy to follow. Also would like to mention that you can view your reports or login to view your results as you go Been letting these guys do my advertising for over 4 years. Wouldn't go anywhere else

This company has helped my business grow since the very beginning We have 3 retail locations now and we are still growing. Results are transparent and easy to follow. Also would like to …

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I just started working with Leads Online Marketing although my company has been with them for several years. I'm already very impressed with Ricky and his team. I look forward to seeing where this partnership takes us.

I just started working with Leads Online Marketing although my company has been with them for several years. I'm already very impressed with Ricky and his team. I look forward to seeing where …

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Ricky and his staff have been amazing to work with My company has really reaped the benefits of using Leads as our online marketing company.

Ricky and his staff have been amazing to work with My company has really reaped the benefits of using Leads as our online marketing company.

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Ricky and his staff have been amazing to work with My company has really reaped the benefits of using Leads as our online marketing company.

Ricky and his staff have been amazing to work with My company has really reaped the benefits of using Leads as our online marketing company.

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Last March I had an appointment with Lead Online Marketing. Thinking this was just another advertiser promising me the moon I still decided to sit down and talk with Ricky. To my pleasant surprise he was very up front about what he could and could not do. Many other marketers are disingenuous. Once deciding to go with Ricky and his team my website was on the first page of Google organically within 4 months and is now a mainstay there thanks to the great communication and effort from the 'tech' side of Leads online marketing Chris. Chris is great to work with and has done a fantastic job for us. In fact they have done so well for us last year I had them take over my PPC campaign. Last February we had 3 leads total for the month. Today is the 5th of February and I have 16 on schedule. We are coming up on 1 year with Leads Online Marketing and very pleased with my investment and how they are very responsive and courteous to us. Bottom line We are being found online by our customers and business is good Highly recommend

Last March I had an appointment with Lead Online Marketing. Thinking this was just another advertiser promising me the moon I still decided to sit down and talk with Ricky. To my pleasant …

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The leads group has increased my business. Lots of people talk but few deliver like this group. Sit down with Rick and tell him what your short and long term goals are and they will put a plan together that really works. My customer base has increased almost 35 in the two years I have been with Leads and my only regret is not using them sooner..

The leads group has increased my business. Lots of people talk but few deliver like this group. Sit down with Rick and tell him what your short and long term goals are and …

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Leads Online Marketing built our website and has been in charge of our internet marketing at Ballantyne Plastic Surgery for the past few years. They have far exceeded what any company has done …

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Ricky and his staff at Leads Online Marketing are some of the best people you will ever come across. I am so glad that I got introduced to Ricky almost a year ago. …

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Any business owner who experienced the startup process of launching a website knows how difficult the job is. Thankfully, a friend of mine recommended Leads Online Marketing in Charlotte. I hired them to …

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Owner operator Ricky is the best , I was always sceptical of these marketing company's and never would have thought of spending my hard earned money on these things until I met lRicky …

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