Mobile Responsive Web Design
Just this week Google made a important update and has shifted the importance of mobile website design to epic proportions. With so much of the world having already gone mobile, there’s a need to accommodate web users on the go. Responsive website design is the best answer.
Incorporating responsive website design takes precise coding, which maximizes a user’s viewing experience. The majority of business owners are busy running their companies and don’t have time to learn complex coding languages. Consulting with a professional online marketing firm in such matters is the best way to stay on top of your online presence and make sure you are following all the rules for Google’s best practices.
Responsive web design provides the following benefits:
Better User Experience
Arriving at the desktop version of a website on your mobile phone can be very frustrating. It also makes for a less than fulfilling user experience. Websites can now be designed to adapt to Mobile, Tablet and Desktop as well as major browsers like Google’s Chrome, Microsoft’s Internet Explorer and Mozilla’s Firefox. Flexibility is another benefit as users are able to view content on different devices, screens and resolutions with ease.
Google Rewards
As of April 21 of 2015, Google now rewards mobile friendly sites and also penalizes sites without responsive web design. Rankings will also improve with responsive web design because they will have a matching URL and the exact same HTML across every platform. Google has cornered the market on web searches so when Google adjusts its ranking system, it is wise for advertisers to take notice.
Easier Manageability
Websites that have separate versions, mobile and desktop, have to establish SEO in two completely different ways. SEO tactics that work in the mobile world are very different from the ones used on desktop versions. With responsive web design, keywords and content which are specific to mobile formats can now be included and optimized accordingly with one single site and domain.
More Conversions
It has been proven through the use of Google Analytics that websites with responsive design have better conversion rates. The reason for that is there is less of a bounce rate as users tend to stay on this type of site much longer. It is also more cost effective as there is no need to invest in the design and SEO of different devices
The question is not why should you choose responsive website design, but why haven’t you chosen it already? Leads Online Marketing LLC has the experience and skill to turn your site into a whole new form of marketing, following Google’s best practices, with expert responsive website design.
Core Principles of Online Marketing
I have been in the internet marketing field for 15 years and if there is one thing I have learned, it is that you must follow two fundamental rules to be successful marketing your company (or website) online. Online marketing is constantly evolving but these two staples will always remain strong.
Rule 1
Rule 2
Keep Google Happy – Don’t take shortcuts
Leads Online Marketing Debuts New Website Design Services for Local Businesses
SEO Tips For Success
Marketing – Search Engine Optimization
The best looking website or blog is all for naught when it does not include a quality SEO plan. It is also important to note that as the Internet changes, so does SEO. Here are some helpful SEO tips for success to help improve your web presence.
Localize SEO
Attracting local clients is very important to some businesses, which makes it an SEO priority. Client reviews are an excellent way to spread the word and it also helps to find a way into local directories while Google Places is a big must. Blogging about local events is also another way to improve localized SEO while geo-specific long-tail keywords and additional website markups are excellent assets as well.
Utilize Header Tags
A header tag sits atop a new paragraph and while it helps from an aesthetic standpoint, it also serves a purpose to SEO. Placing keywords specific to your business helps a great deal when it comes to SEO as search engines better recognize keyword rich header tags. Whether you are writing a blog or website content, effective header tags will improve the search visibility on that specific page.
Focus on Meta Data and Title Tags
All content should include Meta descriptions and title tags. The Meta descriptions should also not be the same on each page, but used to describe the specific content on each page. Good title tags will allow search engines to better interpret the content and relationships of your pages.
Use All Your Outlets
SEO is kind of like a wheel while its spokes are the various outlets through which your business does its marketing. Social media is part of what drives your SEO as outlets like Facebook, LinkedIn, Google Plus, Twitter and Pinterest need to be utilized to their fullest extent. After all, a wheel cannot move if its spokes do not turn or are not sturdy.
Content is King
You can pull off all the SEO tricks in the world, but once you get users to your site, it is up to you to keep them coming back. That can be done by putting out quality content. Follow Google’s guidelines since it rewards and punishes different types of content and diversifying content is also an excellent technique. That urges sites to use more photos, videos and various media, which in turn can better engage and educate your audience.
Leads Online Marketing utilizes numerous in-depth SEO strategies to help businesses achieve search engine rankings and generate more leads and this is just a small sampling of the many different services that we include in our packages for our clients.